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Issue 252 | Week 3| October 2014

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Fashion Media Takes Customers On A Grand Tour For New Campaign


Fashion Media brought together the art of travel for Carolina Herrera (CH) Grand Tour fragrances within Edgars stores nationwide.

New Wave Outdoor Media Launches MWEB And Posterscope Ad Campaign

MWEB and Posterscope selected New Wave Outdoor Media (NWOM) to launch their Free Wi-Fi advertising campaign.

XP Digital Promotes Ensure NutriVigor

Abbott Laboratories has enlisted the communication services of XP Digital™ to promote nutritional products Ensure and Ensure NutriVigor, with campaigns running live in Clicks and Dis-Chem stores.

SANBI Is Naturally Successful With The Z-Card®

The South African National Biodiversity Institute (SANBI) has selected a pocket-sized Z-CARD® to use as a compact guide to its Corporate Strategic Plan for 2014-2019.

Primall Media Lands Campaign With Air France 
Primedia Unlimited’s Primall Media has signed Air France as a first time client. The airline has enlisted Primall’s services to encourage mall-goers at Gauteng’s premier Sandton City shopping centre to consider Air France as a carrier, and France as a destination.
Mall Actives Develops 'My Way of Life’ Campaign

Primedia Unlimited’s Mall Active developed and managed the ‘My Way of Life’ campaign which included the grand finale ‘My Concert’ event, to celebrate the opening of Gauteng’s latest premium shopping destination, Forest Hill City.

Companies Increasing Credible Measurement of Out of Home Media

According to Craig Page-Lee of Posterscope there wasn’t a real understanding of the value of the Out Of Home Media industry up until 2013.

DionWired Announces Their Move Through Primall's Platform

Primall Media was chosen by existing client DionWired to make consumers aware of its new location within the Hyde Park shopping centre.

ABF Hosts Successful Pub Quiz 

The ABF Pub Quiz, hosted at Fillet Signature Cut in Douglasdale, was well-supported by the industry, but the ultimate victor was the team from Times Media.

Starcom MediaVest South Africa Appoints Managing Director

Ravi Bhaya, former MD of Starcom MediaVest Group (SMG) Indonesia, has been appointed Managing Director of SMG South Africa.


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