Issue 254 | Week 5 | October 2014
Ogilvy Kenya's Sprite Billboard Keeps Drivers Entertained

Ogilvy Kenya recently put up 'Bill the Billboard' at a busy intersection in Nairobi, and programmed it to endlessly crack jokes. The billboard is sort of an outdoor version of the famous Pringles banner ad from 2009, offering seemingly stream-of-consciousness quips to keep viewers entertained.

The jokes aren't exactly side-splitting, and the case studies boasting that Bill is the 'first ad ever with mental issues' isn't exactly politically correct.

Watch the video: https://www.youtube.com/watch?v=qAyYpxHK30k.

OGILVY & MATHER SOUTH AFRICA JHB (+27 11) 709 6600
CT (+27 21) 467 1000 DBN (+27 31) 334 5600
mark.zeller@ogilvy.com
www.ogilvy.co.za