Issue 254 | Week 5 | October 2014
XP Digital™ Creates Awareness For DS-24 Multivitamin

Primedia Unlimited subsidiary XP Digital™ was chosen by Litha Healthcare to create consumer awareness about its DS-24 multivitamin and mineral supplement range.

The campaign, using direct to consumer in-store digital advertising screens, started in August and runs until the end of October in all Dis-Chem stores countrywide, as well as the 103 flagship Clicks stores. The DS-24 brand targets people whose health has been compromised, reminding them that a multivitamin and mineral supplement assists recovery.

XP Digital™ offers advertisers a captive audience in a high-dwell environment and Litha is taking full advantage of this benefit to create brand awareness and educate consumers about the benefits of DS-24 among the more than 5.1 million consumers that XP Digital™ reaches every month.

XP DIGITAL (+27 11) 562 6500/01