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Issue 259 | Week 1 | December 2014
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Expand a Sign Partners With Boundary Buddy
Expand a Sign has partnered with Boundary Buddy. The 'Boundary Buddy powered by Expand a Sign' model sees businesses benefiting through brand exposure, schools benefit by receiving a large portion of funds raised, and a percentage of funds raised will also be put towards the upliftment of nominated underprivileged schools in each respective community.
Continental Outdoor Rolls Out Roadside Digital Billboards In Malawi
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.
ProActive™ Educates Consumers About 2-IN-ONE Saving Plan
ProActive™ promoted Old Mutual 2-IN-ONE through a campaign that ran in seven malls around the country, where consumers were educated about Old Mutual’s 2-IN-ONE saving plan.
Expand A Sign Supports World Youth Rhino Summit
Expand a Sign recently supplied branding, including bandanas, table cloths and banners to the inaugural World Youth Rhino Summit held at the iMfolozi Game Reserve.
Alliance Media Collaborates With Vodacom
Alliance Media has collaborated with Vodacom on a new countrywide campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania.
Novartis Opts For X/procure®
Novartis Consumer Health used Primedia Unlimited’s X/procure® platforms to communicate that the brands Degoran and Vibrocil were back in stock.
TLC Promotes GNC's Health Supplement Products
Health supplement brand GNC has booked a two-month campaign with Primedia Unlimited’s TLC to showcase its range of health and fitness supplement products in gyms and shopping centres around the country.