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Issue 260 | Week 2 | December 2014

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Season's Greetings From Practical Publishing


Practical Publishing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 12 December 2014 and will reopen on 12 January 2015. Thank you for your support throughout the year!

FESPA Africa Continues Valued Partnership With Sponsors Roland And Avery Dennison

Showing their continued confidence in the calibre and value of the Sign Africa and FESPA Africa expo, Avery Dennison and Roland have again signed up as Platinum sponsors of the Johannesburg expo and the regional expos in 2015.

New Wave Outdoor Media Creates Awareness For Lipton Tea

New Wave Outdoor Media cabs are creating awareness for Lipton's 'Taste the brightside' competition, targeting the streets of Durban, Cape Town and Johannesburg.

Fashion Media Launches Cartier's La Panthère

Cartier called on Primedia Unlimited’s Fashion Media to help launch the new fragrance La Panthère.

Primall Runs Nespresso Campaign
Nespresso’s Festive Delights campaign, run by Primall Media, is designed to make consumers aware of the great benefits and exclusive offers that are available on Nespresso machines.
Intercape Selects New Jumpin Jax Marketing Product

Intercape is the first PocketMedia® Solutions client to use its new paper-based marketing product, the Jumpin Jax.

PMG Celebrates South African Icons

Provantage Media Group (PMG) has partnered with 21 Icons, a project that celebrates the lives of South African men and women who have shaped the world around them for the better.

Shopping Centres Aim To Grab Consumers' Attention This Festive Season

For many consumers, the festive season from November through to February means increased time in the malls either for shopping, entertainment or simply catching up with friends and family over a meal or coffee. The challenge for shopping centres and landlords is to drive traffic to their malls and hold the attention and interest of their shoppers during a time that has many distractions.

TLC Takes Matildas Brand Directly To Consumers

Primedia Unlimited’s TLC enabled Matildas to communicate confidentially with clients with A4 frames in the washrooms of the nine principal Airports Company of South Africa airports. The campaign allowed men and women who might otherwise not have lingered over an advert in public, to read and absorb Matilda’s message.

AFDA Communicates With Students Through Z-Card

AFDA selected the compact Z-Card marketing and communication tool to engage with prospective undergraduate and postgraduate students.

New Wave Opens Johannesburg Branch

New Wave Outdoor Media is expanding to Johannesburg. The efforts of Arnold Ndidwa, who was appointed as Sales Executive for Cape Town in August this year, have elevated him to new heights with him taking the company's representation to Johannesburg as of January 2015.

TLC Flies Southern Comfort’s Whatever’s Comfortable Advert

Southern Comfort chose Primedia Unlimited’s TLC for the ‘Whatever’s Comfortable’ washroom advertising campaign.


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