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Issue 261 | Week 2 | January 2015
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Mini Installs SA's First Live Instagram Billboard
BMW's Mini Cooper installed an Instagram billboard at the Cape Town International Airport. The novel advertising idea is on the exit road from the airport and features a life-size glass-fibre two-door Mini hatchback and below it, a live feed for Mini South Africa’s Instagram page.
Fashion Media Flies Clinique’s Gift With Purchase Campaign
Clinique used Fashion Media’s latest advertising platforms to advertise its ‘Gift with Purchase’ offering.
Primedia Outdoor Ensures Bright Future For Ezibeleni Learners
Primedia Outdoor returned to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as to hand over all the wheelchairs and mobility aids acquired for some of the learners.
Continental Outdoor Media Partners With Samsung Electronics
Samsung Electronics Tanzania, in partnership with Continental Outdoor Media Ltd, has embarked on an innovative campaign to share experiences among technologically-empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital Out-Of-Home (OOH) displays to promote social interaction and social commentary.
PocketMedia® Solutions Sponsors PinkDrive
PocketMedia® Solutions has sponsored half of the cost to produce the organisation’s Unidentified Folding Object (UFO) in support of PinkDrive, South Africa’s best-loved Breast Cancer Community Carer.
PMG Reveals The Secret Of Airport Advertising
Mzukisi Deliwe, Director of Airport Ads®, outlines the reasons behind the success of digital out of home media in airport environments.
Desmond Tutu TB Centre Educates Community With Z-CARD®s
The Desmond Tutu TB Centre (DTTC) has had two different Z-CARD®s produced to donate to the City of Cape Town’s Health Department, which is using them to educate the community about TB and HIV.