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Issue 264 | Week 1 | February 2015

 
 
   
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Moving Tactics Erects In-Store Digital Signage

Moving Tactics and the Keg deployed in-store digital signage powered by X2O Media throughout its network of restaurants. Working with Sauce Advertising, the Keg realised the need for a dynamic platform on which to direct product and promotions through to customers, and in early 2013, the company started collaborating with Moving Tactics.

Sky Messaging Flies Castle Lite Campaigns

 

Sky Messaging was responsible displaying Castle Lite's aerial campaign that promoted 'The Republic of Extra Cold' party, which took place on 29 December on Stanley Island near Plettenberg Bay.

Mall Active Grabs Attention For Alpha Romeo

 
Mall Active generated leads for its client, Alpha Romeo, during a recent shopping mall activation at the Eastgate and Sandton City shopping centres.

Primedia Outdoor Runs Burger King Bus Ads

Primedia helped Burger King put their money where their mouth is with their current bus-back campaign. The 45 full bus-backs applied to PUTCO buses running various routes in Gauteng, making a bold statement with the eye-catching creative and the impressive presence of the artwork that includes the entire rear area.

Intercape Chooses Jumpin Jax

Intercape was the first PocketMedia® Solutions client to use its new paper-based marketing product, the Jumpin Jax. The product is similar to PocketMedia® Solutions’ Pop-Up, but smaller. A zip strip is torn open on a cardboard envelope so that a small box pops out and surprises the opener.

Salon Media Encourages Support For The Proteas
Primedia Unlimited’s Salon Media business recently concluded the ‘Find love for the Proteas’ advertising campaign for SABC3 with the objectives of communicating to South African cricket fans while they get their hair cut.
Provantage Media Group Takes Transit.TV™ To Mpumalangat

Provantage Media Group (PMG)’s Transit.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over one million monthly passengers and 580 buses passing through the terminal, the channel provides a golden opportunity for advertisers to reach this economically-active, highly influential consumer market.

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