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Issue 266 | Week 3 | February 2015

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Salon Media Drives Brand Awareness For Ghd

Primedia Unlimited's Salon Media is increasing brand awareness of ghd products among selected hair salons around the country by installing bespoke artworks in each salon.

MasterDrive Chooses PocketMedia®'s Changer

MasterDrive selected a PocketMedia® Solutions’ Changer to drive home the importance of wearing safety belts.

Verve Uses 4D Activations To Launch Vaseline Intensive Care Range

Verve's advertising strategy played an integral part in helping South Africans understand the new restorative qualities of Vaseline. The company developed key channels for the campaign, including: Print, OOH, Mall take-overs and an innovative media launch.

NAB Reveals 'Random Reality' Study Findings

NAB has released ‘Random Reality’, a qualitative advertising research study conducted by independent research house, TNS. The purpose of the research was to determine a consumer’s physical path to purchase in an increasingly digital world.

Mortimer Harvey Announces Successful Expansion into Middle East And Africa

Mortimer Harvey’s Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months. The company was launched in September last year, which coincided with the opening of Mortimer Harvey’s regional office in Cairo, Egypt.

Salon Media Creates Hype For Mooirivier Movie
Salon Media accurately targeted specific demographics with its current campaign for Times Media Films' latest Afrikaans movie release ‘Mooirivier’.
TopMed Provides Brokers With Z-Card®

TopMed Medical Scheme had a custom-sized Z-Card® produced for brokers to use to assist members to plan for a healthier life, providing them with a compact and easily comparable chart of its benefit options for 2015.


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