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Issue 268 | Week 1 | March 2015

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Yellowwood Presents Latest White Paper Findings

Sign Africa attended the Yellowwood Future Architects event at Sundown Valley Crescent in Sandton, Johannesburg on 25 February 2015. Yellowwood presented the findings of their latest white paper: African Attitudes: Marketing Beyond The Numbers.

NF Branding Fires Up VW Launch

Outdoor Energy and National Flag (NF) Branding successfully completed a VW car launch. The launch was for the new up! which will compete in the small car division and aimed at the young vibrant adults and funky students.

Right Stuff Brands Digital Day Events

Right Stuff supplied the Durban Digital Day and Pretoria Digital Day events with banner walls, roller/pull-up banners and revolving lantern banners, which drew lots of attention due to their unique appearance.

Continental Revolutionising Digital OOH In Angola

Roadside digital screens have, following Continental Outdoors’ rollout plan, hit the streets of Angola. The four digital screens in Luanda, Angola can be found on strategic arterials and provide clients with valuable opportunities to interact with their respective target markets.

Mango Airlines Encourages Smart Spending

Mango Airlines encouraged mall goers to think twice about where they’d be spending the festive season.

SA Tourism Runs Outdoor #MeetSouthAfrica Campaign
South African (SA) Tourism launched the #MeetSouthAfrica campaign in February. It focuses on the scenic beauty, wildlife and luxury experiences on offer in the country, and combines a series of outdoor advertisements including billboards and ads positioned in strategic locations such as bus stops and shopping malls.
Coke Adds Smiley On Web Addresses

Coca-cola just made a winking-eye smiley face at the Internet by using emoji web addresses in its latest ad campaign.

Starcom MediaVest Group Solidifies Management Team

Starcom MediaVest Group (SMG) South Africa and Africa's MD, Ravi Bhaya, has announced further appointments to solidify and consolidate his management team, after appointing Alexander Kunz as the Client Managing Director.


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