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Issue 270 | Week 3 | March 2015

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Sign Africa Durban Signage And Printing Expo Kicks Off This Week

The Sign Africa Durban Regional Expo, taking place at The Durban ICC from 18-19 March, will feature many business opportunities for visitors to explore, such as: signage, T-shirt printing, wide format printing, digital graphics, vinyls and substrates, laminating and finishing, display and directional signage systems, routers and engraving, LED's, magnetic sheets, banners and flags and laser cutting.

Primedia Outdoor Promotes E.tv's New Line-Up

E.tv used Primedia Outdoor's advertising platform to launch its exciting new line-up of programming for its 6-to 9-zone and two brand new local shows at key taxi ranks across the country.

Cinemark Launches Guaranteed Audience Package

Viscom Africa attended the launch of Cinemark's Guaranteed Audience (GA) Package that offers an auditable audience to advertisers as guaranteed audience numbers, regardless of attendance figures and content that will be delivered. Cinemark is spearheading a first in cinema buying in this country as GA's measurability becomes increasingly more crucial for clients and media buyers.

Sappi Implements Successful Poster Campaign

'What colour makes Typek unique?' This was the question asked in a recent poster campaign to promote Sappi and the Typek brand among primary and high school learners in Gauteng, KwaZulu-Natal and the Western Cape. Sappi collaborated with Schoolyard Marketing on the project.

Continental Outdoors Connects Coke And Consumers

Sub-Saharan African consumers can now connect with Coke via Continental Outdoors' Ignite screens. The first truly interactive Digital Out of Home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their 'Share a Coke' campaign which activates consumers to replace the advertised name on the can with their own.

Provantage Media Group Supports New OMC

Provantage Media Group (PMG) has shown its support for the newly established Out of Home measurement Council (OMC). It believes that the OMC is the way forward for the future of media measurement in the OOH space. Not only will the new tools and resulting currency be beneficial to media buyers, they will also solidify the professionalism and relevance of the industry in South Africa.

Botswana MVA Fund Encourages Safer Roads With Z-Card®

Botswana MVA Fund used the Z-Card® to communicate their campaign for safer roads.


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