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Issue 272 | Week 1 | April 2015

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Mercedes Benz Grabs Travellers' Attention With Airport Ads® Platform

Mercedes Benz is targeting both business and leisure travellers at Cape Town International Airport. The brand has commissioned Airport Ads®, a division of Provantage Media Group (PMG), to brand the domestic arrivals corridor. A building wrap on the exterior of the airport will provide further exposure, to keep the brand top of mind.

Fashion Media Reveals New Advertising Platform

Fashion Media has revealed Hotspots, the hottest new communication platform. Client Sunglass Hut has already promoted its diverse range of sunglasses for the summer season on the new platform.

Continental Celebrates Out of Home Creativity With The Loeries

Continental Outdoor celebrates past and present creativity with the Loeries Continental Outdoor, as the Loeries Out of Home sponsor for the second year, has taken a walk down memory lane to celebrate outstanding Out of Home creativity from the past.

Moving Tactics South Africa Introduces Retail Analytics division

Moving Tactics South Africa (SA) has introduced Retail Analytics technology division which is focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools. It determines patterns and trends that can be used to make informed business decisions to increase footfall and basket size for retailers.

Proactive Revolutionises Activations Space With Real Time Data Tools

Proactive™’s Business Efficiency is a new tool that will revolutionise the activations space. The tool provides marketers with the ability to measure and act upon their campaign in real time.  The analytics-based tool allows for the quick and accurate analysis of an activations campaign much like brands have become accustomed to real time data which revolutionised online marketing. This is invaluable in an environment where budgets are tailored for specific campaigns designed to maximise ROI.

Expand A Sign Celebrates Human Rights Day

In celebration of Human Rights Day, Expand a Sign surprised their staff with chocolates and pens on 20 March 2015. A lucky draw was also held and four staff members each won a shopping voucher.

Cashbuild Communicates With Z-Card®

Ogilvy's retail division, which handles all of Cashbuild's retail and consumer communication, selected a pocket-sized Z-Card® for Cashbuild to hand out to its employees to use as a dynamic tool to assist customers with all of their DIY needs.


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