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Issue 275 | Week 4| April 2015

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RwandAir Introduces New Route Through Airport Ads

RwandAir is advertising on Airport.tv in Zambia to launch its new three-times-a-week route from Johannesburg to Lusaka. To further promote the route, the airline has branded the corridors that lead to relevant international departure gates in the busy OR Tambo International Airport.

JCDecaux And Coca-Cola Scoop Best Use of a Special Build Award

JCDecaux and Coca-Cola won the award for ‘Best Use of a Special Build’ as part of the Outdoor Media Association’s (OMA) Q4 Creative Collection Competition. The innovative campaign made use of a unique digital screen dispenser unit to deliver audiences an ice cold drink during Australia’s summer months.

OOH Industry Responds To City Of Johannesburg

On 26 March 2015, Jack Sekgobela of the City of Johannesburg Outdoor Advertising Department made certain statements in reply to a prior article published on the WONSA website.

Continental Outdoor Media Out Of Home To Fill In The DTT Audience Loss Gaps

Out of Home advertising is the umbrella under which cross-media advertising campaigns assemble. Its inherent strength is that it can be seen as the 'shorthand' for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds using brand cues that pull through from other media. It cannot be disputed that Out of Home advertising is an integral part of the communication mix. The strength of OOH will be endorsed with the migration of broadcasters from analogue to digital terrestrial TV and radio.

School Media Discusses Ways To Crack The SA Youth Market

Khethi Ngwenya, owner and MD of SchoolMedia, stated that cracking the South African youth market is a tough call, but if done correctly, it can yield results for years. Social media, competing brands, active but short attention spans and finding common ground all pose challenges when communication with this tech and brand savvy market.

Expand A Sign Opens Mpumalanga Branch

Expand a Sign has opened its first Middleburg and Witbank-based branch. John and Jhalmine Myburgh head up the Middleburg office and are responsible for servicing clients in the Mpumalanga and Kruger Park areas.


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