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Issue 297 | Week 1 | October 2015

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Practical Publishing Steps Up For Charity

Each year the Practical Publishing team and our expo suppliers step up for charity at the FESPA Africa and Sign Africa Johannesburg expo. The participants used their cellphones to track the number of steps taken during the expo week. Over 1,5 million steps were taken from the 22-24 July 2015 and we managed to raise R18000.

Mr Price Denim Reaches Joburg Youth Through Guerrilla IMC

Mr Price Denim briefed Guerrilla IMC to help them reach the hip, Joburg youth market and tap into the optimistic energy that's pouring into the streets of Braamfontein and the surrounding areas. The solution was a collaboration with digital marketing pioneers Vicinity Media and start up transport company Jik'eJozi Tuk Tuks. 

Airport.tv Receives Investec Sponsorship

Investec is sponsoring the business news on Airport.tv, a fully-fledged digital television channel that airs in nine ACSA-managed airports throughout South Africa, as well as Kruger Mpumalanga International Airport. 

SPARK Launches Digital Sales Academy

SPARK Media announced a new expansion within the company: The SPARK Media Digital Sales Academy, that will ensure a continuous flow of quality digital personnel for the media industry, while ‘future-proofing’ the company. 

Appletiser Allows Audiences To Crown It Their Way Through PocketMedia

During the new limited edition Flip Can marketing campaign, ‘Crown it your way’, Appletiser selected a film laminate Unidentified Folding Object (UFO), produced by PocketMedia® Solutions, as an engaging coaster to deliver with its products to selected outlets.

PMG Announces Transit Ads

Provantage Media Group (PMG) has launched South Africa’s largest transit media brand, Transit Ads. Transit Ads consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio.

TLC And Nicotinell Helps Smokers Quit 

Novartis Nicotinell brand has teamed with Primedia Unlimited’s washroom advertising company TLC, to encourage smokers to begin its easy to follow 3-step programme.


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