Investec is sponsoring the business news on Airport.tv, a fully-fledged digital television channel that airs in nine ACSA-managed airports throughout South Africa, as well as Kruger Mpumalanga International Airport.
The sponsorship campaign showcases the company’s Asset Management product to a targeted, captive audience. Airport.tv® is viewed by over two million consumers every month. Furthermore, it offers brands an upper income consumer group with a keen interest in banking and asset management.
'The Airport.tv audience profile is an ideal fit for banking and asset management companies. For the next few months Investec will be sponsoring our business news content segment, thus exposing the brand and the asset management product to a high income business and leisure traveller market,' said Mzukisi Deliwe, director: Airport Ads.