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Issue 299 | Week 3 | October 2015
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Microsoft Partners With Fashion Media
Primedia Unlimited’s Fashion Media ran a one month campaign in 70 Incredible Connection stores around the country for Microsoft's latest campaign. To communicate to Incredible Connection shoppers, window displays, sensomatic sleeves and premium posters in top stores encouraged consumers to ‘Do Great Things’.
KFC Completes Digital Menu Board Rollout
One Digital Media (ODM) partnered with KFC South Africa to test the efficacy of Digital Menu Boards (DMBs). Over the years, the KFC team and ODM perfected the solution to ensure the system could be implemented across all KFC restaurants in South Africa.
Airport Ads® Gets Lanseria International Ad Rights
Provantage Media Group (PMG)'s Airport Ads have been awarded the rights for advertising opportunities within the Lanseria International Airport precinct.
Primedia Lifestyle Scoops 17 Awards
The South African Council of Shopping Centres (SACSC) has honoured Primedia Lifestyle with 17 of its coveted Footprint Awards. SACSC recognises exceptional shopping centre marketing, innovation and creative achievements.
Oasis Outdoor And MMAP Launch Digital Out-Of-Home Offering
Oasis Outdoor Media and MMAP Integrated Outdoor Solutions recently treated guests to the exclusive official launch of a new Digital Out-Of-Home offering, set to roll out across 100 BP forecourts by February 2016.
AirportTV Drives BMW 3-Series Campaign
Luxury car brand BMW has implemented a campaign that harnesses the innovation and flexibility of digital television channel Airport.tv®. The campaign is not only turning heads but is showing the legacy of the 3-series in a way that is evocative and truly memorable.