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Issue 300 | Week 4 | October 2015
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UnionPay International Uses Primall Media Advertising Platform
UnionPay International enlisted the expertise of Primedia Unlimited’s Primall Media to encourage its Chinese cardholders to use Standard Bank and First National Bank ATM’s with their bank cards in the mall and receive substantial discounts in the process.
Moving Tactics Digital Provides Range of Interactive Tech For Mercedes Benz Fashion Week
Moving Tactics Digital Impact’s relationship with Mercedes Benz Fashion Week continues as they were once again called upon to design technology elements that expressed the on-going collaboration between the fashion industry and interactive technology for the 2015 Cape Fashion Week event, which recently took place at the V&A Waterfront.
Expand A Sign Donates Branded Gazebos To Goodbye Malaria Team
Expand a Sign donated two gazebos to the Goodbye Malaria team based in Mozambique. Goodbye Malaria is an initiative started by African entrepreneurs to help raise funds that go directly to support on-the-ground malaria elimination programmes in Mozambique, spraying houses and fields to protect families from contracting malaria.
Street Smart Helps Advertisers Reach Their Audience
Provantage Media Group (PMG)’s Street Smart Media offers advertisers the opportunity to expose their brands on commuter shelters within the Cape Town city bowl and outlying areas.
Continental Outdoor Media: Digital OOH Moving Into Programmatic Realm
Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home’s growth, and contribute to the evolution of the communication industry.
Transit Ads: Power of Bus Advertising
In South Africa, busses are an integral part of the transit environment and over the past few years, consumers have witnessed massive changes in the bus system. R13.6 billion has been allocated to the development of rapid transport bus systems.
PMG Appoints New National Sales Manager For ProActive™
Provantage Media Group (PMG) appointed Peter Kohlöffel as ProActive's National Sales Manager.