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Issue 304 | Week 3 | November 2015

 
 
   
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Sign Africa 2016 Expo's Geared To Help Business Owners Diversify

New research from Sage shows that business owners are investing in the future. More than half (54%) of small and medium enterprise (SME) owners in South Africa did not take a holiday last year and 70% put in more time than the standard 40 hour-week to grow their businesses. Of the respondents, 32% said that they expect to hire more than five employees in the next two years, and 10 percent said they’ll hire as many 20 employees in two years.

FESPA Searching For Innovative Projects In The Print Industry

FESPA has called for entries for its 2016 Awards, marking the start of its search for pioneering and innovative projects in the print industry. FESPA's annual Awards programme celebrates the achievements of print service providers globally, aiming to find the brightest and best print projects, demonstrating real innovation and precision. Printers from Africa are encouraged to enter.

Fashion Media Reaches Out For Acer Aspire 

To communicate with current and potential customers, Acer ran their latest Acer Aspire Switch 10 E campaign at Incredible Connection stores using Primedia Unlimited’s Fashion Media business. 

MediaShop Shop Talk: The Unwritten brief - #FeesMustFall

Tumi Mokgadinyane of the MediaShop writes that living in South Africa, you cannot deny having an opinion on one of the most generation-defying moments and news pieces currently. 

Transit.TV Achieves Ten Million Viewer Milestone

Provantage Media Group (PMG)'s Transit.TV now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at a train station or a bus station, commuters are engaging with the highly entertaining and informative digital television channel. 

Next Phase For Billboards: Eye Tracking 

Out of home ratings can tell you what billboards have been seen. But they can’t tell you which ones actually resonated with passersby, an insight that would be incredibly useful for media people in creating responsive billboards.

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