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Issue 305 | Week 4 | November 2015

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Tag 8 Conceptualises Elizabeth Arden SUPERSTART Campaign

TAG 8 conceptualised an interactive sampling to launch Elizabeth Arden's latest skincare innovation, SUPERSTART Skin Renewal Booster, which consisted of perforated vouchers on coffee cup sleeves and coffee cup tags that resembled smaller versions of SUPERSTART product packaging. The vouchers and tags enabled customers to redeem their free sample of SUPERSTART Skin Renewal Booster at any Elizabeth Arden counter nationwide.

PMG Donates Sports Kits To Mthethwa Family Development Foundation 

Provantage Media Group (PMG) donated full sports kits to the netball and soccer teams, to contribute to the well-being of the learners in the care of the Mthethwa Family Development Foundation (MFDF).

Primedia Outdoor Gives Commuter Segment Insights Within Taxi Ranks 

Feeding the South African masses to the thousands of destinations across the country, taxi ranks constitute the heart of the commuter industry. The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions.

SPARK Media To Release ROOTS Survey Report

ROOTS, South Africa’s largest urban community level quantitative survey, is due to be released in the first quarter of 2016 by SPARK Media.

Our Youth Is Marching To The Beat Of A New Drum

Katlego Moutlana, Head of Strategy at Mortimer Harvey, teaches part-time at AAA and one of her lectures is always on Youth. She writes that one of the most passionate discussions she has is whether today’s teenagers, students and first-jobbers have a cause, whether they have anything they care about enough to look up from their smartphones/chats and disrupt their daily lives. The consensus, up until about a month ago, was that they have no cause.

Bidvest Facilities Management Calls For The Management Of Billboards, Masts And Towers For Safety And Compliance 

Bidvest Facilities Management introduced a new focussed offering, Structure Integrity Inspections, in response to the demand in the industry to ensure that all large structures, such as billboards, masts, and towers are safe and compliant with health and safety standards.


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