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Issue 309 | Week 4 | January 2016

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Register Online To Visit The Sign Africa Durban Expo

Online pre-registrations are open for the Sign Africa Durban Expo, taking place at the Durban ICC from 24-25 February 2016. This free pass gives you access to all the business opportunities in wide format digital printing, laminating, finishing, vinyls and substrates, point of sale displays, screen and pad printing, T-shirt printing, LED’s, banners, flags and laser engraving and cutting, digital printing presses, ink, software, digital label printing and more.

FESPA Africa Forum Visits Lagos and Nairobi

The first FESPA Africa Forum will be hosted in the growth economies of Lagos, Nigeria and Nairobi, Kenya with the objective of bringing together industry professionals from the digital wide format printing and signage sectors to discuss the future of the market, upcoming trends and new opportunities.

Expand a Sign Launches Brand Video

Expand a Sign's brand video provides an audio-visual representation of the several stages and processes involved in making a banner.

Coca-Cola Announces Taste the Feeling Global Campaign

Coca-Cola launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: 'Taste the Feeling'. The reboot replaces 'Open Happiness', which Coke has used since 2009.

Provantage Media Group Entertains Commuters With New Content

Provantage Media Group’s Transit.TV has been bringing entertainment to audiences in taxis, taxi ranks, bus stations and train stations for a number of years and has established itself as a key player in the local broadcasting and out of home media scene. With the Transit.TV audience having increased by three million viewers to an impressive 10 million viewers per month, the channel has undergone a complete content overhaul to include a number of exciting and relevant components.

New Wave Outdoor Media: Is Cab Advertising The Answer To Advertising Problems?

One of the biggest challenges facing brands in the current advertising climate is that of achieving innovative and engaging means of advertising investment that are simultaneously cost-effective. As the economic climate has increasingly become more difficult, so marketing budgets have come under greater scrutiny, propelling brands and businesses to seek more 'wow' factor and greater return on investment. In many cases, therefore, traditional means of advertising simply don’t hold enough appeal to as many brands anymore.

Proudly South African Calls For Action Against Billboard Vandalism

Proudly South African is unhappy about the repeat vandalism of their billboard after a quarter of it was removed.

Provantage Media Group: Out of Home In a Very Exciting Place In SA And Africa

Jacques du Preez, Provantage Media Group, believes that digitisation, new collaborative research and consolidation in the industry put OOH media in a very exciting place in South Africa and in Africa.


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