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Issue 311 | Week 2 | February 2016

 
 
   
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Brandyourcar.com Rebrands As TheSalt

Brandyourcar.com has rebranded as theSalt, which is more in line with the company’s current media offering. The company is bringing authentic influencer driven communication solutions to marketers and brands across the country that deliver on the bottom line.

Provantage Media Group Develops Environment Media Mapping

Provantage Media Group (PMG) developed a highly innovative, cutting-edge media mapping tool and process that enables the identification and development of media solutions that optimise ROI in a specific environment.

FCB Cape Town and Hellocomputer Drive Cancer Awareness

FCB Cape Town and Hellocomputer created the Cue Testi-monials campaign for the Cancer Association of South Africa (CANSA) to remove awkwardness around the topic of testicular cancer and drive awareness.

Adclick Africa Media Group: Unpacking The Future Of Digital Advertising

Digital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of affordable smart phones and the rolling out of infrastructure by mobile networks to virgin territories.

Associated Media Publishing Brands Trucks For #AMPRoadTrip

Associated Media Publishing's (AMP) top-selling titles went on a special road trip in the Western Cape. The branded trucks matched the special style of AMP's Cosmopolitan, Marie Claire, Good Housekeeping/Goeie Huishouding and House and Leisure magazines, which were a welcome sight for road-weary eyes.

KwaDukuza Municipality Tackling Illegal Advertising Billboards

The KwaDukuza municipality (KDM) is clamping down hard on illegal advertising billboards. KDM has identified seven illegal structures: two in Ballito and five in Stanger, that resulted in three separate court cases.

How Mobile Is Reinvigorating Out-Of-Home Advertising

According to Greg Sterling from Search Engine Land, in many ways, billboards are in the same boat as other traditional media. They’re 'static', and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life.

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