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Issue 314 | Week 1 | March 2016

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Brand Activations – Knowing Your Customer

Vaughan Berry, Director: Provantage Media Group outlines the reasons that brand activations need to be about the consumer, not just about the brand.

Expand A Sign Donates Banners To The Micro Miracle Foundation

Expand a Sign recently donated two flying banners to the Micro Miracle Foundation to use at fundraising events.

Salon Media Generates Awareness For Amka Products' Gold Series

Amka Products used Salon Media’s advertising platforms to increase awareness of the Gold Series range of fragrances and each of the variants within the portfolio.

Continental Outdoor Media Teams Up With VulPro And Tusk Trust

VulPro, the Vulture Conservation Programme of South Africa in Hartbeespoort, Tusk Trust and Continental Outdoor Media formed a tripartite alliance that seeks to focus on the plight of vulture conservation internationally, and more specifically in South Africa.

PocketMedia Solutions Runs Valentine’s Day Campaign

PocketMedia Solutions produced an exciting and engaging competition for its clients for Valentine’s Day. The company produced one of its own Pop Ups, an almost flat, rectangular cardboard box that looks very similar to an envelope. When opened, a cube pops out, catching the opener by surprise.

Menlyn Assists Shoppers With Concierge Ambassadors

The brainchild of Primedia Unlimited’s shopping centre marketing specialists Primedia Lifestyle Marketing Services, the 12 Concierge Ambassadors, who will assist shoppers during Menlyn's current refurbishment, are stationed at the busiest nodes of the mall and are at the disposal of shoppers during trading hours, seven days a week.


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