The Department of Water and Sanitation partnered with Airport Ads' VisioNet™ to showcase the Mhlathuze Water Week messaging at King Shaka International Airport.
VisioNet™ is the biggest indoor screen in an airport environment in Southern Africa and measures an impressive 8mx5m (40sqm). The high definition digital billboard is a powerful advertising medium that is effectively bringing the key messages of the Mhlathuze Water Week campaign to tens of thousands of consumers daily.
The screen is strategically located in the bustling domestic departures area at the airport where consumers are open to brand messaging and are in the right frame of mind to assimilate and remember.
With close to 400000 passengers passing through King Shaka International each month, the super-sized, full HD LED screen offers the perfect platform for the advertising of government messaging, luxury brands and high-end products.