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Issue 332 | Week 1| July 2016

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Sign Africa Set For Success With More Floor Space Sold Than 2015

With roughly 10 weeks until the 2016 Sign Africa Expo, exhibitor participation is already exceeding 2015 numbers and organisers are expecting to have sold-out halls over the next few weeks. The largest signage and printing event in Africa will take place from 7-9 September at Gallagher Convention Centre.

Expand A Sign Launches Stackable Base

The Stackable Base is an innovative, functional, lightweight and durable solution to complement the Acacia Umbrella range.

Moving Tactics: Five Fundamentals To Maximising Retail Analytics In Brick And Mortar Retail Environments

The use of Retail Analytics in the world of brick and mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to maximise their engagement with customers, learn more about consumer behaviour and increase transactional value. As Retail Analytics technology evolves, and mobility and analytics collide, retailers and customer are moving towards a much more mobilised, interactive and engaging shopping experience.

Primedia Outdoor and FCB Promote BMW ‘Blink And You’ll Miss It’ Campaign

BMW recently booked a single Primedia Outdoor bus shelter in Cape Town to use as a backdrop for a prank to promote the BMW S 1000 RR.

Expand A Sign Runs ‘I BELIEVE’ Campaign

Expand a Sign launched their ‘I BELIEVE’ campaign that predominantly centres around the belief in their people (staff and clients) and their four core values: Quality, Service, Innovation and Passion. The campaign will be utilised throughout all marketing elements including its website, social media, print and online advertising, as well as mailers.  

South Africa Cleans Up At Cannes Lions 2016

The 63rd Cannes Lions International Festival of Creativity, which took place between 18 and 25 June, saw 58 South African creatives walk away as winners. This beats the 33 South African winners in 2015.

Primedia Unlimited Exhibits Local Retail Marketing Campaign At European Conference

Wesley Scott, Digital Account Manager for Primedia Unlimited’s Source CRM, returned from Germany and the International Council of Shopping Centres (ICSC) European Marketing Conference where he presented and wowed the global retail industry with an award winning shopping centre marketing campaign.

Guerrilla-IMC Appoints New Member To The Team

Guerrilla-IMC has announced the addition of Simon Allenberg to its team. Allenberg will work closely with industry veteran Matthew Palmer on the Business and Site Development areas of the business.


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