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Issue 333 | Week 1 | July 2016

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Kaspersky LAB And XP Digital Launch Internet Security Branding Campaign

Kaspersky chose to partner with XP Digital™ once again to communicate directly with their target market by using high definition screens within Dis-Chem dispensaries. 

Cadbury Lunch Bar Reveals Wrapper Artwork and Taxi Rank Winner 

Lunch Bar introduced its new logo and packaging design to the nation. To drive awareness of the new packaging, Cadbury Lunch Bar ran a highly impactful Taxi Rank campaign where consumers could stand a chance to win a Hungry Hustler Grand prize worth R200000.

SPARK Media: Buy-Buy Brand Loyalty

According to SPARK Media and data backed by Caxton’s urban community survey, ROOTS 2016, if you’re a marketer and believe that your brand has 100% loyal consumers, you are sadly mistaken.

Provantage Media Group Rebrands Green Advertising As Golf Ads

Provantage Media Group (PMG) and Green Advertising announced the launch of Golf Ads™, a division that focuses exclusively on the golfing environment, adding yet another sought-after out of home space to an already extensive and exceptional portfolio of offerings.

SPARK Africa Incorporates Into SPARK Media

SPARK Africa, a long standing division of Caxton CTP Publishers and Printers, has been incorporated as an additional business unit into SPARK Media. The division will continue to represent18 publications across six African countries.

PMG Appoints Deputy CEO

Mzukisi (Mzi) Deliwe, former executive director of Provantage Media Group (PMG), has been appointed to deputy chief executive officer, broadening his scope and further strengthening the company's leadership team.


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