Hunter’s launched a refreshing campaign that moves the brand away from the desert to the heat of the urban environment and introduces a new face for the cider.
25-year-old Fezile Mkhize replaces South African actor and television personality Thapelo Mokoena, who has handed over the torch after nine glorious years as Hunter’s brand ambassador.
The ‘Bring the Heat’ through-the-line campaign includes a 45-second TV commercial, radio, out-of-home billboards, digital media and trade executions. The concept behind the new campaign taps into a common insight of the hustle of everyday life. South Africans are starting to lose their positive outlook in the face of daily challenges. Hunter’s urges them to embrace the heat that life brings and simply take it in their stride.