One year ago NAB, Caxton’s local newspaper’s national advertising sales company, and Habari Media, specialists in digital sales, joined forces to form SPARK Media as a media sales powerhouse.
The launch of these two unique companies was one the likes the media and advertising industry have not seen in years. It was a true statement of the values that SPARK Media epitomised – insights and innovation. There was dancing, an epic flash mob and live music.
The past year has been an exciting one for SPARK Media, ‘We have done a lot of soul searching, gaining and losing team members and partnerships but now we’re extremely pleased to be living our true purpose in print and online, and that is to be the go-to team for retail and location based marketing solutions,’ said Gill Randall, Joint CEO.
In addition to reinforcing its core business as experts in localised retail marketing, SPARK recently announced that John Bowles will be stepping down as COO. John will still be working with the SPARK Media team in Cape Town while getting his new business, Turn Left Media, off the ground. Marc du Plessis, who has worked for NAB/SPARK for over a decade will now be joining Gill as Joint CEO.
‘SPARK Media has always taken the best practices of online and print and grounded these in evidence-based research, with a vision to share valuable consumer behaviour insights to help our clients grow their brands. That won’t change,’ said Randall.
Moving forward, SPARK Media will continue to represent local traditional and digital media platforms, namely Caxton owned local newspapers and online assets as well as current and future partners that are in line with their clear objective of delivering locally relevant, effective audiences for advertising clients.