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Issue 342 | Week 3 | September 2016

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FESPA Africa And Sign Africa Report Major Success

The FESPA Africa and Sign Africa Expo held last week at Gallagher Convention Centre was a major success, with 5592 unique visitors from South Africa and international countries, 941 return visitors and 6533 total visits to the expo. Visitors registered from many countries in Africa, including: Angola, Botswana, Cameroon, Congo, Ethiopia, Ghana, Kenya, Lesotho, Malawi, Mozambique, Namibia, Nigeria, Senegal, Seychelles, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe. This makes FESPA Africa and Sign Africa the largest expo in Africa for the industry. 

Avery Dennison And Maizey Plastics Announces Scooter Winner

Francois Jansen from Signarama was the lucky winner of the Avery Dennison and Maizey Plastics scooter give-away, which took place at the FESPA Africa and Sign Africa expos (7-9 September 2016, Gallagher Convention Centre, Johannesburg). 

Primedia OOH Africa Launches Biggest LED Screen In East Africa

Primedia OOH Africa recently launched a new Super-LED screen in the heart of Nairobi, Kenya’s capital city and the economic hub of East Africa. 

Transit Ads Creates Brand Awareness For OMO

Transit Ads implemented a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area.

Primedia Instore: Marketers Need To Maximise In-Store Engagement Points

Stefan Abro, Marketing and Trade Rights Manager at Primedia Instore, discusses how marketers should be thinking of retail spaces as a plethora of communication touch points that provides multiple access points to consumers. By optimising and integrating these into the overall marketing strategy, marketers can more effectively, and more directly, engage with their targeted consumers.

Provantage Media Group Merges With Outdoor Network 

Provantage Media Group (PMG) and Outdoor Network (ON) announced the merger of their respective Out Of Home media operations. The merger, which has been approved by the Competition Commission, sees PMG taking up the major shareholding in ON.

Mediashop: Have We Hit The Peak?

Avtaar Mohanlall, Digital Media Strategist at The MediaShop, said that there will always be a place for brands and people to innovate. At the moment, it's all about the App! Big ones, small ones, clever ones and some that don't seem to have a point. While some companies tweak existing apps, others innovate and build applications based on new requirements.


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