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Issue 344 | Week 1 | October 2016

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TOPS Produces Printed Winebook

TOPS at Spar, a South African liquor retailer released Novel Novel, a 120-page compilation of stories written by the TOPS and Tales online community and printed in a mixture of both wine and ink.

Primedia Outdoor Runs Cape Town Anti-Drug Abuse Campaign

The City of Cape Town aims to combat drug abuse through a campaign displayed on 93 of Primedia Outdoor's bus shelters and billboards.

Alliance Media Acquires Imagination Outdoor In Mozambique

Alliance Media Mozambique concluded the purchase of Imagination Outdoor, previously owned by MOP Portugal (Portugal’s largest Out Of Home Company). Alliance Media, as an investor in African Out Of Home media is pleased to strengthen its portfolio in Mozambique, while MOP has decided to hone their focus on the Portuguese market. 

Coca-Cola Rebrands Variants 

Coca-Cola rebranded its variants, namely Coca-Cola Original, Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life, according to its One Brand strategy. This global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants.

The Media Shop: What Do You Expect Market Growth To Be In 2017?

There are so many factors at play. What will happen with the massive internal political crisis our country is facing? Will we be demoted to junk status, and what will the impact on the economy be? Will we get enough rain this summer? How will the new political dynamics in Tshwane, Johannesburg and Nelson Mandela Bay play out?


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