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Issue 345 | Week 2 | October 2016

 
 
   
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DStv Engages With Audiences Through Transit Ads Platforms

DStv selected Transit Ads platforms to advertise its Platinum packages to its target audience. The brand has launched its new creative on the interior panelling and back of the MyCiTi buses in Cape Town, which are used by consumers across target markets.

Tractor Outdoor: Essential Time For Outdoor Advertising

Millions of South Africans are due to take full advantage of the upcoming summer and OOH advertising is a great medium for increasing brand awareness, repositioning brands and creating a lasting positive brand image, especially during this busy festive season.

OMC Presents Roadside Outdoor Audience Data 

After launching the Gauteng Data to the industry last month, the Out of Home Measurement Council (OMC) presented their new Roadside Outdoor Audience Data (ROAD), currency overview and methodology, Gauteng insights and Quantum software to AMASA members and friends on 5 October 2016. at the Ster-Kinekor Preview Theatre. 

PMG Relaunches Shoppa Show

ProActive has relaunched its highly effective Shoppa Show platform, this time offering clients the added benefit of even more sophisticated staging elements.

Primedia Lifestyle Takes Home 13 Footprint Marketing Awards 

Primedia Lifestyle won 13 Footprint Marketing Awards. The awards recognise and celebrate excellence in Shopping Centre Marketing throughout the country. Established by the South African Council of Shopping Centres (SACSC), exceptional innovation and creative achievements through marketing campaigns are acknowledged.

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