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Issue 346 | Week 4 | October 2016

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Enter The 2017 FESPA Awards

The FESPA Awards Programme is renowned across the industry for their outstanding recipients, judged by industry experts who in turn have contributed significant advances to the techniques and technology across the industry. Printers from Africa are encouraged to enter.

Sunlight And JOJO Create SA Water Crisis Awareness

Sunlight's 10-metre-high billboard on Olifantsfontein off-ramp on the N1 Ben Schoeman freeway is made of 80 yellow JOJO Tanks, which will be donated to communities across the country. This campaign is a way of creating awareness and talkability, and is in line with Sunlight’s recently relaunched Sunlight 2in1 washing powder with SmartFoam.

Hello Group Runs National Campaign Through Transit Ads

Hello Group's national campaign, implemented via Transit Ads, harnesses the frequency, reach and impact of taxi branding and digital television channel Transit.TV. 

The MediaShop: New Consumer Currency Is Here

The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop. Consumer behaviour is changing and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments, micro-moments in fact.

TLC: Shopping Centres Value Customers

Greg Bruwer, Joint Managing Director at TLC said that as consumers tighten their belts and look for even more value from retailers ahead of the festive season, the focus for malls has to be about moving product off the shelves rather than brand building.


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