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Issue 355 | Week 4 | January 2017
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Primedia Outdoor Reports On Taxi Branding
As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016 in three different regions.
ADreach Gives Five Reason For Digital Street Pole Ads
ADreach launched digital street pole ads in Africa that offer a fresh new approach to out of home advertising.The poles are set to change the face of this advertising medium and are likely to become a key element in a brand's marketing strategy going forward. They offer five reasons as to why they are the way of the future.
Wesgro Selects FCB Cape Town
Wesgro appointed FCB Cape Town to handle its estimated R15m annual marketing and communications account.
McDonald's Upgrades With Video Walls And Displays
McDonald’s upgraded two of its 500 locations in the Philippines with video walls and displays. The QSR giant selected Cayin Technology to deploy the digital signage.
Tractor Outdoor Appoints Senior Sales Executive
Tractor Outdoor appointed Ria Terblanche as senior sales executive at their Johannesburg branch for all outdoor media formats currently under their management.