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Issue 362 | Week 3 | March 2017

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Screenline Entry Shortlisted For FESPA Awards 2017

FESPA Awards organisers announced that Screenline’s Branded Table Cloths have been shortlisted in the Point of Purchase Products, Plastic Category. Screenline submitted three entries for this year’s awards.

To Integrate Or Not To Integrate?

Maggie Pronto, Media Strategist at The MediaShop, said it's the eternal agency debate, whether you're full serviced or specialised: to integrate or not?

Social Media Is An Integral Part Of A Brand's Identity

According to Expand a Sign, just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand’s identity. Not only does it drive awareness but it’s a great way to build trust and loyalty through engagement. There’s no cookie-cutter approach to this. Every brand is different and so is their strategy, but one thing is for sure: social media is an effective way to build your brand.

First Publisher Audience Measurement Survey Reading Research Is Due For Release

The new Publisher Audience Measurement Survey (PAMS) research aims to get closer to the truth. Due for release in October 2017, it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years. 

MediaShop's New Premises Will Allow Creativity To Thrive

The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged.


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