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Issue 363 | Week 4 | March 2017

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Sign Africa Cape Town Expo Brings Latest Printing Technology To Western Cape

The successful Sign Africa Cape Town expo attracted 1150 visitors from surrounding areas. The event, which was held at the Cape Town International Convention Centre on 15 and 16 March, showcased cutting-edge technology, such as: all aspects of wide format digital printing, garment decoration, screen printing and signage. The Sign Africa expos are sponsored by Roland and Mimaki.

Speed Wrap Winner Crowned At Sign Africa Cape Town Expo

Ruan Greeff from Wrap-My-Ride won the Speed Wrap Challenge, held at the Sign Africa Cape Town expo from 15-16 March. He won R7000, and will compete at the main Speed Wrap Challenge in Johannesburg for a place at the FESPA Speed Wrap Masters in 2018.

Red Cherry Interactive Rolls Out Billboard Strategy  

Africa Bank’s sponsorship of Best African Pop category in the 16th Annual Metro FM Music Awards was profiled by Red Cherry Interactive, which was briefed by African Bank to photograph billboard artwork.

JCDecaux And FIA Announce Road Safety Outdoor Campaign 

A worldwide outdoor campaign on road safety has been launched due to the combined efforts of JCDecaux and the Fédération Internationale de l’Automobile (FIA). 

Burger King Honoured For Creativity And Inspiration 

Following an extensive history and a long list of awards over the years, Burger King has been announced as the Creative Marketer of the Year 2017 by the Cannes Lions International Festival of Creativity.

Primedia Outdoor Steps Up Its Marketing Services 

Primedia Outdoor stepped up its marketing services rollout into the rest of Africa in early 2017. In doing so, the team has visited Namibia, Zimbabwe and Zambia (key clients in three of their African markets) to demonstrate the tools and research that they have been working on; as well as to make the buying of Primedia Outdoor inventory in African markets a straightforward and accountable process, by using acquired data to design a visual strategy for a given client based on their brief.


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