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Issue 366 | Week 3 | April 2017

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Take Advantage Of Growth Opportunities At The Sign Africa Durban Expo

The Sign Africa Durban Expo, taking place from 19-20 April at the Durban International Convention Centre, will feature many business opportunities for visitors to explore, such as: all aspects of wide format digital printing, garment decoration, screen printing and signage and allows visitors to explore the latest technologies and trends right in their own city. The Sign Africa expos are sponsored by Roland and Mimaki.

Calling Vehicle Wrapping Champions To Enter The Durban Speed Wrap Challenge

All vehicle wrapping masters are encouraged to enter the Speed Wrap Challenge, taking place at the Sign Africa Durban expo from 19-20 April at the Durban International Convention Centre.

A New Approach To Understanding Socio Economic Segmentation 

Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape.

OOH Influences Millennials 

According to Ruchelle Mouton, Marketing Intelligence Manager for Primedia Outdoor, millennials are born into an extremely digitally-driven, socially-networked society and have received the most marketing attention. Yet they take less action in response to adverts than preceding generations. However, according to a Nielsen study, they over-indexed on taking action after seeing an OOH ad, with 58% taking action.

JCDecaux Launches City Channel 

Rail commuters in the City of London can access live news through the use of digital screen portraits. The concept, dubbed City Channel, was launched through JCDecaux. 


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