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Issue 368 | Week 5 | April 2017

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Speed Wrap Winner Crowned At Sign Africa Durban Expo

Senzo Nzama from Consortium Signs won the Speed Wrap Challenge held at the Sign Africa Durban expo from 19-20 April. He won R3500, and will compete at the main Speed Wrap Challenge in Johannesburg for a place at the FESPA Speed Wrap Masters in 2018.

Millennials Still Use Traditional Media Platforms

In this article, Laiza Zikalala, Business Unit Manager at The MediaShop, states that traditional media is not dead yet for millennials. According to Consumer Barometer, millennials don't go online, they live online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They live their everyday lives with their offline and online worlds intertwined. Even though this article is based on data from AMPS 2015, the data still reflects current millennial behaviours.

JCDecaux South Africa Revitalises Joburg’s Most Iconic Skyscraper

JCDecaux South Africa collaborated with Vodacom and MEC Global to re-ignite Ponte City, Joburg’s most iconic skyscraper. 

Experiential Marketing Makes Sense

According to Peter Kohlöffel, National Sales and Client Service Manager, ProActive™, experiential marketing could well be the key to a brand’s ongoing success in the marketplace. For too long, experiential marketing was the ‘nice to have’ component of campaigns; frequently perceived in terms of big, splashy events, attractive brand ambassadors and a string of freebies. But it’s fair to say that activations have evolved along with the consumers they target.

KAMERS/Makers Supports Uzwelo Bags Initiative

KAMERS/Makers is supporting the Uzwelo Bags initiative, which is spearheaded by Expand a Sign. The initiative sees thousands of metres of waste textile fabric donated to teams of sewers from underprivileged backgrounds to make unique and truly South African bags and earn a living that puts food on the table for their families, funds education and provides dignity and upliftment for their communities on a long-term basis.


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