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Issue 374 | Week 2 | June 2017

 
 
   
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Primedia Outdoor Outlines ABC Of Effective OOH Advertising 

Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. 

Alliance Media Celebrates 20 Year Anniversary With Tree Planting 

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries. This investment forms part of the company’s 20 year anniversary as an outdoor media owner in Africa. Alliance Media’s roots have always been in African soil and they see their 20 year celebration as an opportunity to give back to the continent.

Group MD Of The MediaShop Chris Botha Speaks About Digital Monopolies

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include ‘monopolies’, ‘foreign capital’ and ‘local first’ which are all ‘symptoms’ of a consumer market kicking back against what appears to be the product of a global economy. 

ONELAN Announces New Features For Quick Service Restaurants

ONELAN, a global leader in digital visual communications, continues its drive into the QSR space delivering a failover solution which ensures business critical information such as menu boards, pricing and calorific values are always available for customers, without the need to invest in a redundant network of multiple back-up players, dual output players, or screens.

JCDecaux Shows Support For World Environment Day 

JCDecaux, the market leader in Digital Out-of-Home (DOOH), showed its support for World Environment Day by turning some of its iconic digital sites across the UK green. The initiative, designed to raise awareness of the day, is part of a wider sustainability commitment on behalf of JCDecaux. 

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