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Issue 376 | Week 4 | June 2017

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ProActive Rolls Out KOO Food Innovation Campaign 

ProActive is rolling out a widespread, national in-store campaign for KOO’s new food innovations. The campaign is being implemented in the top 100 Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness for the new products and maintaining and growing consumer loyalty for KOO as a brand, the activations are being rolled out over a number of weekends.

Alliance Media Is Conscious About Carbon 

Alliance Media made use of World Environment Day earlier this month to review their sustainable environmental policy.

JCDecaux And Lilongwe International Airport Team Up

JCDecaux has won the advertising contract for Lilongwe International Airport, the main airport in Malawi, also known as Kamuzu International Airport. 

Primedia Outdoor Wins Advertising Rights To Kenya Mall 

Primedia Outdoor recently won the advertising rights to Garden City Mall in Nairobi, situated within an integrated residential, retail and office development that is the first of its kind in Kenya.


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