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Issue 380 | Week 3 | July 2017

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Spark Media Assesses Effects Of Recession On Consumer Behaviour 

In the midst of a recession, people don’t stop shopping, it is just the behaviour of the consumer that changes, so says joint CEO of Spark Media Gill Randall.

Transit Ads Gets A New Look 

Transit Ads' widespread digital television network TRANSIT.TV has been rebranded and refreshed in line with the desires of its target audience, providing advertisers with opportunities that are more impactful. 

Golf Courses Provide Unique Marketing Spaces 

Modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. 

Study Indicates Social Media And DOOH Work Hand In Hand 

According to Primedia Outdoor, integrating social media campaigns with digital out of home (DOOH) boosts visibility and reach. In this way, social media and DOOH are the perfect pairing.

JCDecaux Renews Advertsing Concession With Brussels Airport Company 

JCDecaux Belgium has renewed the seven year exclusive advertising concession for Brussels Airport, following a competitive tender.


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