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Issue 383 | Week 2 | August 2017
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Sign Africa And FESPA Africa Showcasing Business Ideas In Printing And Signage
According to Lynette Nicholson, Research Manager at Old Mutual, 'A growing number of people in working metropolitan households - particularly in the middle to upper income brackets - are finding ways to supplement their incomes by having more than one job'. This is based on research findings of the 2017 Old Mutual Savings and Investment Monitor.
The MediaShop Identifies 10 Themes That Are Shaping The Media Platforms Of Tomorrow
The MediaShop’s business unit manager Sean Sullivan provides insight into future media trends.
Transit Ads Drives Campaign Via Branded Taxis
The recent merger between Penny Pinchers and BUCO is being communicated nationwide via a campaign implemented by Transit Ads.
Alliance Media Mozambique Receives Golden Arrow Award
The Alliance Media Mozambique team was recently awarded the Golden Arrow Award at the Professional Management Review (PMR) Awards in Maputo.
The MediaShop Initiates Cultural Appreciation Sessions
The MediaShop has initiated a string of Cultural Appreciation sessions in the agency where one culture is explored each month among staff.
Sky Atlantic Deploys DOOH Campaign
Using the reactions that TV series Game of Thrones produces in its fans, Sky Atlantic (which broadcasts the show in the UK) has deployed a new DOOH campaign that is asking viewers to post their shocked reactions to episodes on social media with the hashtag #GOTFACE. The best reactions are then being showcased on Motion@Waterloo and Euston Motion screens as well as JCDecaux’s Rail D6 network and the Cromwell Road, an example of social and OOH working together.