JCDecaux Mauritius, wholly-owned by JCDecaux Sub-Saharan Africa, has finalised the acquisition of LC Outdoor (a company operating on Réunion Island). Lévine Clain, the founder of LC Outdoor, has become a shareholder with a 20% stake in this new entity and the CEO of JCDecaux Indian Ocean.
JCDecaux is further consolidating its position on the Mascarene Islands (Réunion, Mauritius, Rodrigues), where the GDP per capita is the highest in Africa.
This new platform will also enable JCDecaux to offer its customers even greater coverage throughout France, while strengthening its presence on the Mascarene Islands by creating a high-quality advertising network covering Mauritius and Réunion Islands.
Lévine Clain, founder of LC Outdoor, said, ‘We are extremely proud that LC Outdoor is joining the number one outdoor advertising company in the world. Its expertise and know-how will allow us to offer our customers premium services, to introduce new formats and to innovate in both digital and traditional advertising. As the leader in street furniture on Réunion Island, we are thrilled to be joining forces with JCDecaux.’
Jean-Sébastien Decaux, CEO Southern Europe, Belgium and Luxembourg, Africa and Israel, said, ‘The acquisition of LC Outdoor marks an important step in our development in this part of Africa. With this acquisition, JCDecaux, already present on Mauritius Island, is positioning itself in one of the most dynamic advertising markets in the region. We are pleased to benefit from the knowledge of Lévine Clain, founder of LC Outdoor, and his team in order to offer innovative services to cities, communication solutions to advertisers and their brands, and to create immediate synergies with our commercial offering in Metropolitan France. Together, we will continue our development in this rapidly growing market.’