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Issue 392 | Week 3 | October 2017  

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Mental Availability And What It Means To Brands

Do consumers think about your brands all the time? No. Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters.

TRANSIT.TV Partners With SlikourOnLife

Content which is engaging, interesting and relevant is critical in terms of ensuring that consumers and commuters remain engaged with the TRANSIT.TV channel.

Carfind.co.za Enjoys Success With OOH Advertising

Carfind.co.za has found success advertising its brand in the golf environment, and has renewed its contract with Golf Ads for another six months.

Digital Video Walls Introduced Into The African Market 

The global advertising sector is primarily driven by the adaption of digital and marketers are continuously opting for Digital Out-of-Home for better brand recognition and penetration to consumers.

Andrew Cooper Joins Relativ Media 

Relativ Media has welcomed Andrew Cooper, who recently left Primedia Broadcasting after 21 years, as group sales director.

JCDecaux Launches BrandDO 

JCDecaux UK has announced its move towards automated trading and planning that will give partners seamless access to its 48% market share of digital viewed impressions (source: Route 24) in the UK. 


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