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Issue 393 | Week 4 | October 2017  

 
 
   
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Transit Ads Rolls Out Energy Drink Campaign 

Transit Ads has rolled out a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms: taxi branding and TRANSIT.TV.

PRC Represents South Africa With Top Honours In Madrid 

This year’s Publishing & Data Research Forum (PDRF), themed New Opportunities: New Approaches, was held in Madrid from 14-17 October. At the PDRF, the Publisher Research Council (PRC’s) Peter Langschmidt took top honours for South Africa when his presentation, entitled ‘The Reading Revolution. React, Reposition, Recalibrate’ was judged to be the symposium’s best presentation out of all those submitted from around the world.

ProActive MTN Campaign Success Hinges On A Number Of Key Elements 

ProActive implemented another MTN Shoppa Show campaign, strategically implemented in high consumer traffic areas including taxi ranks and shopping malls, in the Limpopo, North West and Gauteng provinces.

Outdoor Network Expands With Key Personnel 

Outdoor Network has recently strengthened its staff base. Since the merger with Provantage Media Group was announced last year, there have been a significant number of changes within the Outdoor Network business, including the rollout of large format and 3 x 6 digital LED billboards in key strategic locations across the country. The growth in the business has further necessitated the move to new offices in both Cape Town and Durban.

SignStix 2.10 Software Reaches New Milestone 

SignStix will release new opportunities for brands looking to craft dynamic digital campaigns that go far beyond the realms of what standard digital signage platforms can provide.

JCDecaux’s Cyclocity Awarded For Quality And Responsiveness 

JCDecaux's bike rental service Cyclocity has been recognised for its commitment and staff professionalism in the company’s customer relations department. It has been awarded the 2018 Customer Service of the Year award in France in the ‘Individual Passenger Transport’ category for the third consecutive year, taking quality, excellence and responsiveness on a daily basis (for the benefit of the users of the bike rental schemes in France) into consideration.  

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