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Issue 397 | Week 4 | November 2017  

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Sign Africa Expo Announces New African Location And 2018 Expo Dates

Sign Africa expo organisers Practical Publishing are planning an exciting 2018 calendar with a new location in Mauritius. Other events will be hosted in Cape Town, Durban, Johannesburg and Zambia. 

Research Indicates Surge In Internet Audiences 

A GeoPoll rapid survey was conducted in June among 3,710 youth, aged between 15-35 years old, in South Africa, Ghana, Kenya, Nigeria, Uganda and Tanzania using the GeoPoll Mobile application. Findings indicate that youth in sub-Saharan Africa encounter more digital advertisements on a daily basis than any other form of advertisement. Further, the number of internet users and their daily usage continues to surge as audiences shift away from TV, radio and print media, a recent GeoPoll Straw Poll finds.

Moving Tactics Devises Pedal Power Activations

Renowned for its specialty in short-term, rental and campaign-based digital activation solutions, Moving Tactics Digital Impact recently set up two Bicycle Dual activations for runners participating in two of South Africa’s largest marathon events.

Men’s Health Awareness Reflects In Market Research  

Movember is about raising awareness of men's health issues. SPARK Media’s research has found that South African men are becoming increasingly focused not just on their health but more so on their appearance. 

Mall Advertising Illustrates Better Output For Brands 

Research and data from a number of organisations illustrates a positive correlation between malls and branding. 

JCDecaux Expands Its National Towers Channel

JCDecaux recently announced a number of additions to its National Towers Channel, a network of high-quality digital screens in premium advertising locations across the UK. The London and national locations together create a Towers Channel that delivers 43 million weekly viewed digital impressions across the UK’s top cities. 


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