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Issue 398 | Week 1 | December 2017  

 
 
   
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Research Illustrates Impact Of Small Format OOH 

According to research and statistics, fast-moving consumer goods (FMCG) brands need to consider an alternative strategy for expanding their audience reach even further. 

Amarula Recognised For Raising Global Awareness On Elephant Poaching

Premium Liqueur brand Amarula recently won a 2017 African Leaders 4 Change Award. Amarula was recognised in the African Leader in Philanthropist and Charity Partnership Award category for the #DontLetThemDisappear campaign, which raised global awareness on the plight of the African elephant, where one elephant is lost every 15 minutes to ivory poaching.

JCDecaux Receives Gold At Creative Out Of Home Awards 

JCDecaux’s Fast and Furious 8 (FF8) campaign received a gold award in the 'Spectacular’ category at this year’s Creative Out-of-Home (COOH) Awards, which took place at the Emirates Stadium in London.

The MediaShop Wins Financial Mail Adfocus Awards 

The MediaShop recently received two 2017 Financial Mail Adfocus Awards, namely Network Media Agency of the Year and the inaugural Transformation Award. 

General Motors Partners With Street Network 

General Motors has used Street Network’s extensive base of bus shelters to drive its ‘Why Compromise when you can Corsa’ campaign. Street Network’s sites in Johannesburg and Cape Town were selected in order to achieve high reach and frequency for its messaging. In Johannesburg, Landmark and Slimline Shelters allowed for full wrap creative to be designed.

JCDecaux Australia Reinvents The Payphone System

Following a competitive tender, JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra, a telecom market leader in Australia, for 15 years. 

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