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Issue 399 | Week 2 | December 2017  

 
 
   
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Printers Throughout Africa Called Upon To Enter FESPA Awards 2018

We call upon printers from Africa to enter the FESPA Awards, which recognise printers and signmakers from around the globe who have produced quality projects with technical expertise relevant to the application. Entrants for all categories in the FESPA Awards 2018 will be required to submit their work by 26 January 2018. Judging will take place from 28 February-2 March by an independent panel of industry experts. 

The MediaShop Keeps Famous Brands Account

The MediaShop will continue to serve branded food service franchisor Famous Brands, following the renewal of the account.

theSalt Outlines The Importance Of Influencer Marketing 

Brands are no longer about what marketers tell consumers they are. A brand’s value is simply what consumers tell each other in terms of their personal experiences and how they influence each other through word of mouth conversations.

Proactive Illustrates The Importance Of Measuring Activations

Peter Kohlöffel of ProActive outlines the importance of considering what to expect from an activations campaign at the outset, as well as measuring these activations (growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action). 

Vista Signage Matches Wood With Aluminium 

Utah based Vista System ambassador Signarama recently installed a directory indoor sign into an existing wooden frame that characterises the entire Hanover Building.

Drytac Introduces Protac Anti-Scratch Gloss

This clear PET laminating film features a scratch-resistant hard coat, high gloss finish, designed to add depth, detail and protection for printed graphics. 

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