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Issue 400 | Week 3 | December 2017  

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Seasons Greetings From Practical Publishing

Practical Publishing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 15 December 2017 and will reopen on 11 January 2018. Thank you for your support throughout the year! 

Oasis Outdoor Media Partners With The Fugard

Oasis Outdoor Media has announced its partnership with iconic Cape Town-based theatre venue The Fugard.

Highways Should Be Lined With Trees, Not Billboards

The DA in Ekurhuleni is concerned about the safety of motorists and the condition of the ambient air we breathe, specifically in Bedfordview. A press statement released by Jill Humphreys, DA Ward Councillor in Ekurhuleni, states that highways should be lined with trees not billboards. The full press statement is below..

Advertising Success Depends On Quality Content 

London based research company Lumen is an attention technology company that uses eye tracking cameras to measure the actual visual engagement readers have with various media types. 

FCB Appointed To Handle Sasol Brand 

FCB Africa has recently been appointed to handle marketing communications for Sasol.

Mactac Announces Availability Of MACal 9800 Pro Film

The MACal 9800 Pro film is flexible and features conformability on flat to slightly curved surfaces. 

JCDecaux UK Announces Launch Of Motion@TheCity 

The City of London is considered a prime location for targeting consumers with significant disposable income, given the annual retail spend illustrated by research and data.  


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