FCB Africa has recently been appointed to handle marketing communications for Sasol.
According to FCB Cape Town’s managing director, Eric d’Oliveira, the Cape Town/Johannesburg team’s unrivalled category experience and knowledge was one of the crucial factors tipping the scales in its favour.
FCB Africa’s track record for creating work that wins the hearts and souls of South African consumers was another, added FCB Johannesburg managing director, Thabang Skwambane.
The agency was also responsible for Millward Brown AdTrack’s ‘Best Consumer Liked Advert for the Past 25 Years’, Sasol Super 100 'Glug Glug', he said.
‘The Sasol story is an inspirational one firing the imagination of South Africa’s scientists, engineers and forward-thinkers since 1950. We look forward to working again with this world-class, truly South African brand and helping to power it to new heights as one of the country’s favourite brands,’ said d’Oliveira.