The City of London is considered a prime location for targeting consumers with significant disposable income, given the annual retail spend illustrated by research and data.
As such, JCDecaux has extended its digital offering in the city with the launch of Motion@TheCity in key rail termini and the extension of its roadside London Digital Network (LDN).
Motion@TheCity sees the installation of five huge new state-of-the-art full motion digital landscape screens in the City of London at London Blackfriars, London Cannon Street, London City Thameslink and London Fenchurch Street. The five new screens are in addition to the four existing screens at Liverpool Street Station and will deliver a total of 16 million weekly viewed digital impressions each fortnight *. This new channel is an expansion of the Motion@Portfolio, which currently comprises Motion@Waterloo and Motion@Euston.
JCDecaux has also extended its LDN with the installation of six double-sided screens on Transport for London bus shelters in the City of London. This is the first time digital advertising screens have been installed in this area, making it a media first. The 213cm (84-inch) digital screens are on key locations including Bishopsgate and Aldgate High Street. The launches are part of the company’s target to reach #onebillioneyeballs.
* Source: Route