Sony Pictures launched a campaign with JCDecaux to bring its film ‘Jumanji: Welcome To The Jungle’ to life using the Clapham Colossus billboard.
The backlight billboard, which is the biggest in Europe, featured giant, 2D cut outs of the film’s main actors: Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan, as well as the Jumanji logo. The film title also had halo lighting behind it, bringing to life the Jumanji title during the evenings.
This particular campaign was one of the tallest special builds that JCDecaux had ever done, with the character cut outs standing at 6m tall, and the Jumanji logo cut out at 14.5m wide by 5m tall. It was located alongside the train tracks at Clapham Junction, a station which sees 2,000 trains pass through every day and has a 1.1 million weekly footfall (Route).