Saatchi & Saatchi approached Structural Graphics to creating something that has never been done before in a magazine insert.
Structural Graphics responded with a one-of-a-kind, eye-catching gatefold magazine insert that appealed and engaged consumers at 50,000 select homes in the March issue of InStyle magazine.
The insert marks the first time an LCD monitor simulator has been put into a magazine. It is also the first time two completely independent electronic units have been combined into a synchronised magazine unit.
Click here to see this state-of-the-art Toyota Camry Pop-Up Magazine insert.